Content Guidelines


  1. What is Perplexity?
  2. Key Differentiators
  3. Pro Search
  4. Taglines
  5. Comparisons
  6. Preferred Voice & Tone
  7. Example Messaging
  8. Example Searches

Introduction


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Use this confidential guide when sharing Perplexity’s unique value with your audience. All messaging about Perplexity must be approved by the Perplexity team before it is shared publicly.

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What is Perplexity?


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“Perplexity is an answer engine. It searches the internet in real-time to deliver fast, clear answers with trusted, in-line citations.

Unlike legacy search engines that respond with a list of links, Perplexity skips straight to the answers you need, explained in everyday language that’s easy to understand, with sources and citations.”

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https://www.youtube.com/watch?v=WhzyMwwTg5Y

Key Differentiators