Content Guidelines

1. What is Perplexity?
2. Key Differentiators
3. Pro Search
4. Taglines
5. Comparisons
6. Preferred Voice & Tone
7. Example Messaging
8. Example Searches

Introduction

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Use this confidential guide when sharing Perplexity’s unique value with your audience. All messaging about Perplexity must be approved by the Perplexity team before it is shared publicly.

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• The following information and examples are meant to serve as a helpful foundation. You can adapt to best fit your brand voice and audience needs.
• Use these elements directly or as inspiration when speaking to your specific audience.

What is Perplexity?

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“Perplexity is an answer engine. It searches the internet in real-time to deliver fast, clear answers with trusted, in-line citations.

Unlike legacy search engines that respond with a list of links, Perplexity skips straight to the answers you need, explained in everyday language that’s easy to understand, with sources and citations.”

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https://www.youtube.com/watch?v=WhzyMwwTg5Y

Key Differentiators